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Practice Insight becomes WiseTime

FY 18/19 was a big year of change and exciting new ventures for Practice Insight and now we're kicking off FY 19/20 with another big announcement.

In August 2018, Practice Insight waved goodbye to two of our founding products, Filing Analytics and Citation Eagle. As these two products joined the CPA Global family our team turned their focus to WiseTime. A year on, as WiseTime continues to grow and be the focus for our team, we have decided to officially change our name from Practice Insight to WiseTime.

While the name change signifies our direction forward, we continue in the legacy of Practice Insight. We will continue to embody the core values and ideals that have always guided the Practice Insight team. We will continue to engineer software that provides transparency and strives to make our customers lives easier. We will continue to uphold the highest standards in customer service as we work with you to ensure you are getting the most from our software.

However, as of August 1, 2019, we will do all of this officially as WiseTime.

However, as of August 1, 2019, we will do all of this officially as WiseTime.

This was not a decision we made lightly but one we made with conviction. It isn’t easy to let go of a company name that holds many memories and has earnt a solid reputation within the IP industry. However, it is a natural progression. With our team and passions so heavily invested in WiseTime, in the course of a year, we have indeed already embodied the name.

So here we are, the same dedicated experts that have been Practice Insight since 2010 – now officially WiseTime.